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3.5 Demand and Supply, Market Analysis and Commissioning Intentions

The focus of the remainder of the document is an analysis of current market provision, trends, current and future commissioning arrangements, strategic commissioning intentions and resulting business opportunities. Where practical this follows the format of the Customer’s journey through services beginning with low-level preventative services and working through to more intensive care/support such as Residential and Nursing Care. At the same time we have tried to better reflect that our citizens will have different types and levels of care and support needs as they progress from childhood into adult life and older age. As with the previous sections on demographics we have approached children and young people’s services in the first place and moved on to reflect more on the increasing demands for community based support, residential and nursing care in the adult and senior age groups.