In South Gloucestershire approximately 13.9% of the adult population smoke. This equates to approximately 30,000 people over the age of 18 years.
Approximately 6.8% of children between the ages of 11 and 15 years are regular smokers. To improve a smoker’s chance of quitting they need access to effective services and therapies, supportive social networks and smokefree environments.
Local stop smoking services offer the best chance of success. Smokers are up to four times more likely to quit using Smokefree Services providing behavioural support and stop smoking treatments to aid cravings and minimise withdrawal symptoms, than going it alone with no help. However, unfortunately most people still try to quit either with no support or with nicotine replacement therapies bought from a shop, rather than accessing the more effective routes that we know increase success rates. Nationally the number of people using Stop Smoking Services is falling and this picture is also reflected in the number of people setting a quit date through Smokefree South Gloucestershire. Stop smoking services need good referral routes and other health professionals such as GPs, midwives, pharmacists, dental teams and mental health staff are well placed to refer smokers to services.
Throughout the NHS, healthcare professionals and those in other organisations including teams within South Gloucestershire Council, should feel confident and competent to ask about smoking and signpost patients and service users towards effective support to quit. Services also need to be responsive to local needs and targeted to provide the right support to the people who need it most.
This strategy aims to broaden the range of professionals and workers who will refer into Smoke Cessation Services and particularly those working with disadvantaged groups and individuals.
- We will support all smokers who wish to quit tobacco.
- We will continue to deliver high quality social marketing campaigns, increasing motivation amongst those who are contemplating a quit attempt.
- We will work with other health care professionals and partners to deliver Smokefree Brief Interventions, Making Every Contact Count.
- We will ensure services meet the needs of communities with high smoking prevalence including routine and manual workforce, deprived communities and mental health service users and also women who smoke during pregnancy.
- We will ensure that all Smokefree Services reach out to users of electronic nicotine delivery devices who wish to quit tobacco.
- We will continue to support the Smokefree Service workforce to deliver high quality services through the provision of ongoing Continuous Professional Development.